Following on from the last post – ‘Knowing Why, Showing Why,’ BP reported results yesterday and if ever a picture spoke louder than words and answered the question, Why? You’re looking at it. Know why and the returns will follow.
So, when asked the question ‘Why did you own BP?’ you point at the image of the Apollo Investment Cycle. Answering the more difficult question, ‘Why did you not own BP during the last 2 years ?’ That’s more awkward.
